Who are we? Broadbeach Alliance

Broadbeach Alliance Ltd (BAL) is an entity of the City of Gold Coast that promotes and manages the precinct of Broadbeach. Therefore we work closely with local traders with the aim of providing economic benefit to the precinct. Broadbeach Alliance also offers a range of marketing opportunities to all businesses within Broadbeach.

BAL is a small team who, with the assistance of their board and the City of Gold Coast, communicate with all of the businesses of Broadbeach to ensure positive results for the area in addition to running events in the precinct.

One of the responsibilities of BAL is to create and manage a calendar of free world class events for Broadbeach including but not limited;

BAL also serves as representative for traders to external bodies such as the City of Gold Coast.

Furthermore Broadbeach Alliance is committed to hosting environmentally aware events, as such we work very closely with event partners to plan a festivals which reflect green event best practices.


Delivering a world class experience in a world class destination.


We will deliver to our stakeholders and the industry by promoting and shaping Broadbeach as not just a destination but also an experience and promoting economic growth.

For more information Contact Us.

Broadbeach Alliance